Blog

For those who appreciate longer-form content, or in-depth case studies - the blog is for you. We share articles that help clients understand marketing, along with some fun outtakes and behind-the-scenes moments. With a studio full of cameras, a letterpress, and a screenpress - there's always bound to be something fun and interesting happening.

Subscription Boxes for Boutique Retailers

Birchbox, StitchFix, Bark Box, Graze… what do these brands have in common? These are just a few brands that have pioneered the subscription box terrain and have proven the success of a simple, yet creative business model. Over the last five years, these brands have...

#1 Retail Marketing Tip

We know that it’s likely you’re scrambling to get ready for the rush of Black Friday, Cyber Monday, and the holiday season, not to mention Small Business Saturday! And we also know it’s likely that you don’t have time to add anything to your schedule. But trust me, if...

Editorial – Top Ecommerce Design Trend in 2017

Editorial selling is one of the most interesting design trends we’ve seen in retail ecomm sites this year. The storytelling component of selling has stepped right into the white-hot spotlight, and the products are now the backup singers. That long-forgotten About Us...

Dominate 2017: 4 Marketing Tips For Law Firms and Attorneys

With the end of the year fast approaching, it's time to start planning your law firm's marketing efforts that will help your practice start strong next year. Marketing strategies continue to change as people change their habits online, so it's necessary to evolve your...

Our Brand Strategy Presentation

This presentation was originally delivered at the SCORE Brand Camp event in Nashville, Tn on August 26, 2016. We were asked to present an overview of the basics of brand strategy.  Some of they key points that are discussed in this presentation are: - Define Your...

Why Social Media Participation Is Critical For Small Businesses

(Originally appeared on First Advantage Bank blog) As a business owner, you’ve probably read all of the headlines and articles telling you to participate in social media. But for many entrepreneurs who are focused on building their company or optimizing their...

Four Digital Marketing Must-Do’s for Small Businesses in 2016

(Originally appeared on Nashville Chamber ScaleUp blog) IT'S SPRINGTIME, a.k.a. a good time to refresh those to-do lists and do a little digital spring cleaning. As the digital marketing landscape is constantly changing, it can be hard for a business owner to...

Nashville Chamber of Commerce D.I.Y. Marketing Workshops

We’ve partnered with the Nashville Chamber of Commerce Business Studio to bring you Marketing Month, a series of four D.I.Y. marketing workshops. This series is designed to empower small business owners to manage their marketing efforts and optimize their resources on their own. You’ll learn how to work smarter, not harder.

Simple Tips for Building Your Brand Using PR

Building your small business brand isn't something that can be done overnight; instead, it takes a great deal of ingenuity, time, and dedication. Still, having a sound public relations strategy can certainly help get the ball rolling when it comes to building your...

Building On A Brand : Layering Meaning and Creating Depth

Creating a logo is one thing. Building on that brand and adding meaning is entirely different. This past summer, k2forma worked with Tennessee Craft to do just that. Tennessee Craft is a non-profit arts organization that serves craft artisans throughout the state of...

How Much Does It Cost To Find Customers?

Some companies will base next year’s budget on last year’s, and to some degree – on the performance of that budget. But for those of you who don’t have the benefit of moving numbers around, you need someone to give you the low-down on what to estimate. I see clients and startups every day that have no idea where to begin with a marketing budget.

Nashville Wedding Planners Invitation

This handmade custom invitation was created for the Nashville Wedding Planners Group October meeting. The concept for the invitation was developed around love letters. The invitation was wrapped in chinese rice paper with an illustration of the Wren’s Nest barn and...

2013 Nashville Print Crawl Recap

About a month or two ago, Jen Knowles (from Platetone and Brown Dog Bindery) and I got together with this idea.  We wanted to hold an event that brought all the amazing printers here in Nashville together.  We came up with the idea of doing a ‘progressive’ or...

Inside The Studio

Take a peek inside the studio at k2forma in Nashville, Tennessee. Surrounded by computers and letter presses and cameras, Kelly Koeppel talks through the process of creating the Metro Nashville Arts Commission’s ‘Artober’ brand identity....

New Brand Identity for Artober Nashville

Today it was revealed, the new brand identity that we created for Metro Nashville Arts Commission and Artober Nashville! Artober Nashville is a month-long celebration of arts and culture in Nashville, designed to inform and inspire the community’s awareness of and...