Smitten & Hooked

Project Details

Client Smitten & Hooked
Skills Brand Strategy & Design

Project Description

In 2011 we finished a fantastically fun re-branding project for Charlotte-based wedding photographer, Lucy Parker, as her husband Steven joined the company. We wanted a name and brand that represented the spirit of both Lucy and Steven. They are a vibrant and exciting pair, with a zest for life and an appreciation for the irreverent. We came up with Smitten & Hooked. We crafted their brand around a fictional story similar to Bonnie & Clyde and then carried this story beyond the brand identity through to web content and blog graphics.

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