Kelly Koeppel

President

Kelly founded k2forma in 2007. Over the past thirteen years, she has guided k2forma’s creative growth and expanded the company’s creative reach nationally. She leads the team through all aspects of the creative process as well as being point of contact for clients.

Margaret Wray

Project Manager

Margaret is the core processor at k2forma. She coordinates all of k2forma’s client needs and helps manage communications. You’ll never catch her watching a horror movie, but she braved the streets of NYC for 15 years.

Kevin Clark

Graphic Designer

Kevin creates the stunning illustrations and graphics that are unique to each client and their primary audiences. He’s self-taught and self-propelled. He’s even certified to drive aircraft and propeller-powered cars.

Grace Elrod

Content Editor, Developer

Grace is the eyes and ears at k2forma, taking in the finer details of every project to edit and code web content to perfection. You probably won’t see her with headphones on – her inner monologue sings to her.

Nimble

We are not a bloated and lumbering process-laden agency. We are lean and nimble and fast on our feet.

Ethical

We are not mean or angry or out for creative revenge. We’re not in the business of making someone else feel inferior in order to sell a product.

Smart

We are not the ‘make it pretty’ people. We work smart, we tell stories, and we solve problems.

Unconventional

We are not followers of convention nor do we espouse the ‘safe route’. We feel that if you want to stand apart from the herd, you need to take a few risks.