We’re a stone cold
pack of weirdos.
(but we’re damn good at what we do.)
Kelly Koeppel
President
Kelly founded k2forma in 2007. Over the past thirteen years, she has guided k2forma’s creative growth and expanded the company’s creative reach nationally. She leads the team through all aspects of the creative process as well as being point of contact for clients.
Margaret Wray
Project Manager
Margaret is the core processor at k2forma. She coordinates all of k2forma’s client needs and helps manage communications. You’ll never catch her watching a horror movie, but she braved the streets of NYC for 15 years.
Brian Hodges
Senior Art Director
Brian helps to lead branding and strategy efforts for k2’s clients. He understands the big picture but also wants to dive in to all the details with you. He is also an award-winning hand model and forklift certified.
Claire Bough
Lead Content Strategist
Claire works with k2forma’s clients to craft content, including messaging and strategies that build brand visibility and connect with audiences. She’ll never say no to a travel opportunity, unless it means hopping on a pedal tavern.
Grace Elrod
Content Editor, Developer
Grace is the eyes and ears at k2forma, taking in the finer details of every project to edit and code web content to perfection. You probably won’t see her with headphones on – her inner monologue sings to her.
Kevin Clark
Junior Graphic Designer
Kevin creates the stunning illustrations and graphics that are unique to each client and their primary audiences. He’s self-taught and self-propelled. He’s even certified to drive aircraft and propeller-powered cars.
What we are all about
The principles of k2forma are the cornerstone of every project we do.
When choosing to work with us, this is what you can expect.
Nimble
We are not a bloated and lumbering process-laden agency. We are lean and nimble and fast on our feet.
Ethical
We are not mean or angry or out for creative revenge. We’re not in the business of making someone else feel inferior in order to sell a product.
Pragmatic
We are not gluttonous, gratuitous showboats. We do what is right for the client however humble or elaborate it may appear.
Smart
We are not the ‘make it pretty’ people. We work smart, we tell stories, and we solve problems.
Unconventional
We are not followers of convention nor do we espouse the ‘safe route’. We feel that if you want to stand apart from the herd, you need to take a few risks.
Dedicated
We are not cavalier or foolish. This is serious business to us and we live it. Every aspect of our lives is touched by this passion to create excellent work.