Kelly Koeppel

President

Kelly founded k2forma in 2007. Over the past fourteen years, she has guided k2forma’s creative growth and expanded the company’s creative reach nationally. She leads the team through all aspects of the creative process as well as being point of contact for clients.

Margaret Wray

Project Manager

Margaret is the core processor at k2forma. She coordinates all of k2forma’s client needs and helps manage communications. You’ll never catch her watching a horror movie, but she braved the streets of NYC for 15 years.

Kelly Kraisinger

Content & Ecomm Strategy

Kelly works with k2forma’s clients to craft content, including messaging and strategies that build brand visibility and connect with audiences. When she gets that ‘mad scientist’ look in her eye, you can bet that whatever comes next is gonna be good!

Matthew Ginos

Digital Strategy Director

Matthew is our science guy!  He has translated a background in microbiotics and chemistry into a career in Google Analytics. When he is not engaged in the latest digital marketing endeavor, you may find him conjuring up the latest shenanigans with his eight-year-old son.

Bianca Herron

Content Writer & Editor

Bianca is a lover of the written word – poetry, scripts, novels, fiction, manuals…you name it and she’s written it! Her passion for writing is, however, closely matched by her passion for Janet Jackson. Brilliant writer and great taste in music…we are so lucky to have her on our team!

Kevin Clark

Graphic Designer

Kevin creates the stunning illustrations and graphics that are unique to each client and their primary audiences. He’s self-taught and self-propelled. He’s even certified to drive aircraft and propeller-powered cars.

Nimble

We are not a bloated and lumbering process-laden agency. We are lean and nimble and fast on our feet.

Ethical

We are not mean or angry or out for creative revenge. We’re not in the business of making someone else feel inferior in order to sell a product.

Smart

We are not the ‘make it pretty’ people. We work smart, we tell stories, and we solve problems.

Unconventional

We are not followers of convention nor do we espouse the ‘safe route’. We feel that if you want to stand apart from the herd, you need to take a few risks.