we're a stone-cold pack of weirdos

but we’re damn good at what we do.

In honor of our 10th anniversary, we’ve changed all of our team photos to when we were ten years old (or approx).

Kelly Koeppel, President
k2forma was founded in 2007 by Kelly Koeppel. Ms. Koeppel earned a degree in Fine Art from Columbia College Chicago in 1997. In 2006, Ms. Koeppel received national recognition from CASE (Council for Advancement and Support of Education) for her work with Cannon School. In 2007, Koeppel attended the School of Visual Arts in New York City, studying with Milton Glaser – the iconic creator of the I (HEART) NY logo.
Over the past nine years, Ms. Koeppel has guided k2forma’s creative growth and expanded the company’s creative reach nationally.Ms. Koeppel lives in Nashville and has traveled extensively, including China, Nicaragua, Spain, Italy, and more. Koeppel is an active member of the Nashville American Marketing Association and the Nashville Chamber of Commerce. Koeppel is also an active teacher and public speaker.  In June 2015, Koeppel led an 8-week course in Social Media for small businesses.  In July of 2015, Koeppel led a four week workshop series with the Nashville Chamber of Commerce focusing on Marketing for small business.

Sharelle Armstrong

Market Intelligence

Sharelle loves to go down the rabbit hole of data and insights. She is whipsmart, funny, and always has her eye on the long run. Creativity and strategy collide with her, and the results are incredible!
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Ben Wilson

Developer

Ben is our hacker-at-large. We definitely want to keep him happy. He protects our sites from foreign hackers so all those racy pics on our phones stay private. Oh, and he also builds databases, programs sites, and solves all kinds of weird tech problems.

What k2forma Is All About

The principles of k2forma are the cornerstone of every project we do. When choosing to work with us, this is what you can expect.

Nimble

We are not a bloated and lumbering process-laden agency. We’re lean and nimble and fast on our feet.

Ethical

We are not mean or angry or out for creative revenge. We’re not in the business of making someone else feel inferior in order to sell a product. While humor and good fun has its place in creativity, not at the expense of another.

Pragmatic

We are not gluttonous, gratuitous, showboats. We do what is right for the client however humble or elaborate it may appear.

Smart

We are not the ‘make it pretty’ people. We work smart, we tell stories, and we solve problems.

Unconventional

We are not followers of convention nor do we espouse the ‘safe route’. We feel that if you want to stand apart from the herd, you need to take a few risks.

Dedicated

We are not cavalier or foolish. This is serious business to us and we live it. Every aspect of our lives, our holidays, and our vacations are touched by this passion to create excellent work. We continue to educate ourselves and push each other to grow.

Do you share our perspective?

We like nice people who aren’t afraid to take risks.
Getting creative means trying new things.  If this sounds like you, let’s talk!

READY FOR A BREAKTHROUGH?