We like to do things a
little bit differently.

(when we say differently, we mean better.)

We like to do things a little bit differently.

(when we say differently, we mean better.)

Brand Storytelling

Our process for collaborating with our clients begins by learning everything we can about your organization, where you’ve been, and where you want to go. We translate this research into a strategy and then develop omni-channel marketing campaigns using web sites, video, content, PR, events, social, and more.

1 – Kickoff

You’ve contacted us because you want a partner. We want to understand your business, goals, budgets and challenges.

We’ll assess the mutual fit and if we aren’t the right fit, we’ll tell you.

If we can help, we’ll develop a proposal that aligns with your business needs.

 

2 – Discovery

We perform a baseline assessment to diagnose the marketing challenges you are facing.

Market Analysis  /  Competitive Analysis  /  Brand Imagery  /  Site & Social Analytics  /  Goals & Obstacles

 

3 – Strategy

A strategy is simply a plan to win. With your input, we will develop a strategy that will acheive your goals. Our strategy will layout the steps required to acheive your goals, along with KPIs and milestones to measure our progress along the way.

Market Segmentation  /  Positioning  /  Brand Building  /  Target Markets  /  Product & Margin Mix  /  SWOT Analysis  /  Budget & Media

 

4 – Tactics

Now that we’ve developed the strategy, we determine the specific marketing actions, timetable, and budget to achieve your goals. Tactics include such things as:

Brand Strategy  /  Website(s)  /  SEO  /  Social Media  /  Packaging  /  Brand Activation  /  Events  /  Public Relations  /  Advertising Campaigns  /  Events

 

5 – Execution

The fun part. We brainstorm through creative strategies and develop the brand persona and imagery that fits our strategy.

Then we execute the series of aligned tactics we’ve identified and begin to assess the impact on the goals we’ve identified.

 

6 – Measure

The work has only just begun. We will diligently measure metrics and analytics and assess the impact in the marketplace.
We collaborate with you through regular reports that measure our performance allow you to measure the ROI of your investment. We show you what’s working, and what’s not. We learn, adjust and press forward.

Then we execute the series of aligned tactics we’ve identified and begin to assess the impact on the goals we’ve identified.

 

Growth Strategies

Using design thinking and innovation processes, we grow your organization with intent and purpose. It all begins with understanding your customers and users, and delivering on your brand promise.

Overall Web Health

URL authority, home page authority, content shares, spam score, etc. for your site and your competitors. This gives you high-level context for your position within your competitive landscape.

Keywords

Search terms and frequency of search. This shows what language your audience uses to find you, and identifies high-ranking keyword recommendations.

Content

News, articles, and blog posts by page rank and associated key words for you & your competitors. This shows what kind of content your audience is reading and sharing.

Social Media

Identify which social platforms are used by you, your clients, and your competitors, along with content and engagement insights.

Error Reporting

This report shows any hidden issues that may exist on your web site that are holding back SEO performance.

Answers for Anyone

Complex analysis doesn’t have to be restricted to data scientists. Our reports are easy for your whole team to understand.

Audience Reach

Whether talking to a distributor network, employees, or direct to consumers, we can help you reach exactly who you want. Our analytics and insights go beyond measuring engagement and ROI.

Transformative Growth and Engagement

With a single Assessment, we grew one client’s Google search visibility from 1 page ranking on Google, to 17 pages ranking on Google with content that had been shared 298 times, in the span of one year.

Additionally, we grew their social following by 234.6% in less than one year. Their social media campaigns are now superior to their competitors in growth and engagement, averaging 30-40% social engagement per post. Their overall web engagement is at 5.0% growth and steadily increasing, while their competitors are at 0.2% growth.