We like to do things a
little bit differently.
(when we say differently, we mean better.)
We like to do things a little bit differently.
(when we say differently, we mean better.)
A Better Approach
We combine branding, strategy, customer intelligence, and content to deliver holistic marketing campaigns. Our process for collaborating with our clients begins by learning everything we can about your organization, where you’ve been, and where you want to go. We translate this research into a strategy and then develop omni-channel marketing campaigns using web sites, video, content, PR, events, social, and more.
1 – Kickoff
You’ve contacted us because you want a partner. We want to understand your business, goals, budgets and challenges.
We’ll assess the mutual fit and if we aren’t the right fit, we’ll tell you.
If we can help, we’ll develop a proposal that aligns with your business needs.
2 – Discovery
We perform a baseline assessment to diagnose the marketing challenges you are facing.
Market Analysis / Competitive Analysis / Brand Imagery / Site & Social Analytics / Goals & Obstacles
3 – Strategy
A strategy is simply a plan to win. With your input, we will develop a strategy that will acheive your goals. Our strategy will layout the steps required to acheive your goals, along with KPIs and milestones to measure our progress along the way.
Market Segmentation / Positioning / Brand Building / Target Markets / Product & Margin Mix / SWOT Analysis / Budget & Media
4 – Tactics
Now that we’ve developed the strategy, we determine the specific marketing actions, timetable, and budget to achieve your goals. Tactics include such things as:
Brand Strategy / Website(s) / SEO / Social Media / Packaging / Brand Activation / Events / Public Relations / Advertising Campaigns / Events
5 – Execution
The fun part. We brainstorm through creative strategies and develop the brand persona and imagery that fits our strategy.
Then we execute the series of aligned tactics we’ve identified and begin to assess the impact on the goals we’ve identified.
6 – Measure
The work has only just begun. We will diligently measure metrics and analytics and assess the impact in the marketplace.
We collaborate with you through regular reports that measure our performance allow you to measure the ROI of your investment. We show you what’s working, and what’s not. We learn, adjust and press forward.
Then we execute the series of aligned tactics we’ve identified and begin to assess the impact on the goals we’ve identified.
Exponential Growth
We grow your organization with intent and purpose. It all begins with insights and analytics to help you understand your customers and deliver on your brand promise. Whether talking to a distributor network, employees, or direct to consumers, we can help you reach exactly who you want and uncover who you are missing. Our customer and market intelligence measures engagement, identifies new opportunities, and ensures ROI.
Transformative Growth and Engagement
With a single Assessment, we grew one client’s Google search visibility from 1 page ranking on Google, to 17 pages ranking on Google with content that had been shared 298 times, in the span of one year.
Additionally, we grew their social following by 234.6% in less than one year. Their social media campaigns are now superior to their competitors in growth and engagement, averaging 30-40% social engagement per post. Their overall web engagement is at 5.0% growth and steadily increasing, while their competitors are at 0.2% growth.
