Content marketing that connects people.
Since 2018, k2forma has worked with Act 3 Ventures to design, develop, and build out a singular resource for aging at home: AginginPlace.org. The high-authority site is dedicated to giving seniors the information and resources required for remaining safe and happy in their homes.
Through 2018 and 2019, we worked with Act 3 Ventures to design, develop, and build out a singular resource for aging at home: AginginPlace.org. The high-authority site is dedicated to giving seniors the information and resources required for remaining safe and happy in their homes.
Up to 90% of seniors would rather stay in their homes as they age
instead of transferring to a nursing home or assisted living facility.
The sentiment isn’t shocking – staying in the home and maintaining comfort
has been tied to greater happiness and better overall health.
Up to 90% of seniors would rather stay in their homes as they age instead of transferring to a nursing home or assisted living facility. The sentiment isn’t shocking – staying in the home and maintaining comfort has been tied to greater happiness and better overall health.
Our Approach
In order to reach the intended audience for AginginPlace, seniors and caregivers, we needed a strategy that would reach them when they needed it the most – while searching for answers and solutions.
Our Approach
In order to reach the intended audience for AginginPlace, seniors and caregivers, we needed a strategy that would reach them when they needed it the most – while searching for answers and solutions.
Delivering the best answers to an audience
in need of support meant focusing our content
strategy around both SEO and user pain points.
Delivering the best answers to an audience in need of support meant focusing our content strategy around both SEO and user pain points.
We began to identify strategic content opportunities
through intense keyword research. We also developed a
structure for the content into categories that are most
important to seniors: Mobility, Home Modifications,
Caregiving, Health, Lifestyle, Tech, and Finance.
We began to identify strategic content opportunities through intense keyword research. We also developed a structure for the content into categories that are most important to seniors: Mobility, Home Modifications, Caregiving, Health, Lifestyle, Tech, and Finance.
Using design thinking, we developed content in
tandem with design. At each step, our main goal
was a user-friendly site catered to its target
audiences. Our design included efforts to
optimize conversion while maintaining a simple,
easy user experience and navigation.
Using design thinking, we developed content in tandem with design. At each step, our main goal was a user-friendly site catered to its target audiences. Our design included efforts to optimize conversion while maintaining a simple, easy user experience and navigation.
We helped connect tens of thousands of seniors and caregivers to helpful resources.
We helped connect tens of thousands of seniors and caregivers to helpful resources.
Results
190,000 organic site visits per month
9.5% overall site conversion rate
Out of 5,000+ pages, 300 rank in positions 1-3 on Google
Results
190,000 organic site visits per month
9.5% overall site conversion rate
Out of 5,000+ pages, 300 rank in positions 1-3 on Google
Let's Work Together!
Are we right for your project? Let's find out. Schedule a 20-minute consultation to talk through your project needs and our services.