The Project
Create a consumer electronics brand that reflected the technology that went into the product, while also communicating product functionality. This brand included logo and identity, web site, packaging, and more.
The Brand
The brand evolved significantly throughout the process; the name changed and as a result the brand identity changed as well. We retained the colors and key brand elements, but the identity was adjusted to reflect the spirit of the name.
The brand included a series of custom illustrations created to help users navigate installation, troubleshooting, and general product questions and features.
Product & Packaging
The brand was interpreted for retail packaging for the entire product line as well as manuals, guides, and all communications.
Product & Packaging
The brand was interpreted for retail packaging for the entire product line as well as manuals, guides, and all communications.
k2forma developed the retail web site for direct sales. The site helped build on the brand messaging and home in on the target customer – users who want a better audio experience while watching television.
From naming to identity design, packaging, and digital – developing the brand for AudioRange was an exciting challenge that allowed our team to tap into all of their strengths.
From naming to identity design, packaging, and digital – developing the brand for AudioRange was an exciting challenge that allowed our team to tap into all of their strengths.
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