CHARLOTTE, N.C., Feb. 7, 2012 /PRNewswire/ — Creative services agency k2forma has been chosen by the Charlotte in 2012 Convention Host Committee to help create Charlotte‘s brand identity and experience. As attention turns to Charlotte this year as the site of the Democratic National Convention, k2forma’s goal is to create a brand that authentically communicates Charlotte‘s spirit and all it has to offer.

“K2forma’s cutting-edge, fresh take on design made them a perfect match for us,” says Tracy Russ, Chief Marketing Officer with Charlotte in 2012. “They brought the talents, ideas and resources that fit the needs of the host committee and the community as we roll out our hospitality efforts.”

The agency has created a new Charlotte in 2012 logo and will work with partner firm, Wray Ward, to develop banners, signs and other visuals around the region, along with printed pieces and various electronic outreach tools.

Kelly Koeppel, president of k2forma, sees the project as an opportunity to showcase Charlotte to the nation and the world. “We’re thrilled to create an experience that’s memorable and conveys the energy and excitement of this city. And working with Wray Ward makes the project all the more satisfying.” 

Founded in 2007 by Kelly Koeppel, k2forma is an advertising, design, and marketing agency that creates brand identities, marketing and advertising campaigns, events, publications and web sites for major corporations, businesses, and non-profit organizations. Clients include bebe, Belk, BCBG, Caterpillar Inc., Polo Ralph Lauren, Rent-A-Center, Syngenta, Talbots, and many more. To learn more, visit or 704/439-9791.