1 – Kickoff

You’ve contacted us because you want a partner. We want to understand your business, goals, budgets and challenges.

We’ll assess the mutual fit and if we aren’t the right fit, we’ll tell you.

If we can help, we’ll develop a proposal that aligns with your business needs.

2 – Discovery

We perform a baseline assessment to diagnose the marketing challenges you are facing.

Market Analysis  /  Competitive Analysis  /  Brand Imagery  /  Site & Social Analytics  /  Goals & Obstacles

3 – Strategy

A strategy is simply a plan to win. With your input, we will develop a strategy that will achieve your goals. Our strategy will layout the steps required to achieve your goals, along with KPIs and milestones to measure our progress along the way.

Market Segmentation  /  Positioning  /  Brand Building  /  Target Markets  /  Product & Margin Mix  /  SWOT Analysis  /  Budget & Media

4 – Tactics

Now that we’ve developed the strategy, we determine the specific marketing actions, timetable, and budget to achieve your goals. Tactics include such things as:

Brand Strategy  /  Website(s)  /  SEO  /  Social Media  /  Packaging  /  Brand Activation   /  Public Relations  /  Advertising Campaigns  /  Events

5 – Execution

The fun part. We brainstorm through creative strategies and develop the brand persona and imagery that fits our strategy.

Then we execute the series of aligned tactics we’ve identified and begin to assess the impact on the goals we’ve identified.

6 – Measure

The work has only just begun. We will diligently measure metrics and analytics and assess the impact in the marketplace. We collaborate with you through regular reports that measure our performance allow you to measure the ROI of your investment. We show you what’s working, and what’s not. We learn, adjust and press forward.

Then we execute the series of aligned tactics we’ve identified and begin to assess the impact on the goals we’ve identified.