The admissions materials for Cannon School in Concord, North Carolina included a booklet and series of postcards that were mailed to prospective parents throughout the admissions process. Each card served as a reminder and instructions for parents at each step of the process.
Client Cannon School
Skills Branding, Design
The admissions booklet won national recognition from CASE (Council for Advancement and Support of Education) for the design. The content featured first-person stories from students and teachers, and each page included a list of key value props, satisfying both kinds of readers; the scanners as well as long-form readers.